BEYOND THE BARREL
SIPS, SPIRITS & SOCIAL
Experience the evolution of Milwaukee’s favorite tasting event. We’ve expanded our lineup to include craft cocktails, hard seltzers, and a new selection of THC drinks. Grab a glass and explore the grounds – featuring live music, food trucks, and a variety of festival activities designed to keep the energy high all afternoon.
CRAFT BREWS
Milwaukee runs on craft. From IPAs and THC drinks to barrel-aged stouts, every pour tells a story of grit, passion and local pride. Discover bold flavors, seasonal releases, and taproom favorites keeping the city buzzing.
SPIRITS
From smooth small-batch bourbons to handcrafted botanical gins, every pour is built on craft and character. Explore premium selections, creative cocktails, and timeless classics that elevate every evening.
ENTERTAINMENT
From high-energy live music to adrenaline-pumping axe throwing, the fun starts the moment you arrive. Gather your crew, test your aim, enjoy the performances, and make unforgettable memories all day long.
official sponsors
RELIVE THE HYPE
Official Highlights • McKinley Park
McKinley
Park
July 25th
Located on the scenic Milwaukee Lakefront.
Rain or shine, we're pouring.
SECURE ACCESS
Limited Capacity Event
driver
- Festival Entry
- Ian's Pizza Voucher
- Food Truck Access
- Live Music
general
- 2 PM Entry
- Unlimited Samples
- Commemorative Glass
- Vote in 'Best Brew'
vip
- 1 PM Early Entry
- VIP Lounge Access
- VIP Restrooms
- Specialty Samples
FREE AFTER PARTY STARTS AT 5:30 pm
GOOD TO KNOW
Frequently Asked Questions
Where is the Brewfest taking place?
Milwaukee Brewfest will take place at McKinley Park, on Milwaukee’s scenic lakefront.
Address: 1600 N. Lincoln Memorial Drive, Milwaukee, WI 53202
What time do gates open?
Gates open at 1pm for VIP ticket holders and 2pm for General Admission.
DD can enter grounds with VIP but only VIP ticket holders can enter VIP area.
What time is Last Call?
Last sampling call is 5:00 pm. At 5:30 pm the afterparty starts and all alcohol past this point has to be paid for.Â
Is there parking available?
Yes, there is street parking available, as well as event parking located south of the festival grounds for a fee paid to Boy Scout Troup 21. Please follow signage found on Lincoln Memorial Drive the day of the event for specific parking instructions. *Cars must be off the parking grounds by noon the following day or they will be ticketed/towed.*
What about Public Transportation?
The Milwaukee County Transit System is available for use, and you can plan your trip by visiting their website.
How many samples can I have?
This year, we look forward to having many breweries serving craft beer, ciders, wines, seltzers, and spirits to sample. For more information about breweries attending this year’s Milwaukee Brewfest, please visit our Brewery Page. We ask you to please pace your tastes.
Who can attend Milwaukee Brewfest?
Milwaukee Brewfest is open to all people 21 and older.
No Children or Pets are allowed into the event. No Exceptions.
Can I bring my own food or drinks to Milwaukee Brewfest?
Milwaukee Brewfest will have plenty of food and non-alcoholic drinks available for purchase and asks guests to please refrain from bringing their own food and beverages into the festival.
Can I bring a bag or backpack into the event?
No. Please see the event guide for details.
Allowed items:
Chairs
Blankets
Sunscreen/sun protection
Banned Items:
Food / Drinks
Open liquid containers
Noise makers/speakers
Weapons
Drugs/illegal substances
Pets (other than service animals)
What if I drive to your event, but don’t think I should drive home afterwards?
We here at Milwaukee Brewfest appreciate drinking responsibly. Because of that, we encourage folks who drive down to our event to keep their vehicles parked overnight. Cars will NOT be ticketed or towed for doing so until 12PM the following day.
What happens if it rains?
While outside, Milwaukee Brewfest will take place rain or shine. Sorry, no refunds.
What about Designated Drivers?
Designated Drivers (DD) are more than welcome to attend Milwaukee Brewfest and enjoy all of the other things that we offer.
DD’s must be 21 years of age or older.
DD tickets include a meal.
Will there be food?
Yes, there will be a number of food options on site for purchase and some limited food sampling for you to enjoy.
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Will there be souvenirs and memorabilia available for purchase?
Milwaukee Brewfest merchandise can be purchased at the event in our merch booth or anytime at our online storefront.
Why would a brewery run out of beer?
Sometimes, if a particular beer is overly popular that year, it could run out. Not to fret! Milwaukee Brewfest has over 100 breweries to sample with plenty of variations to satisfy any beer connoisseur.
Re-Entry Policy
Milwaukee Brewfest has a no re-entry policy. This means that once you are in, you are not able to be re-admitted to the festival.
Smoking Policy
Because we are an outdoor festival smoking will be permitted but in designated areas.
Intoxicated Guests
All attendees of Milwaukee Brewfest are expected to pace their taste! Some of the samples served can be up to 12% ABV. Any guests that the festival management believe are causing a disturbance will be asked to leave Milwaukee Brewfest without a refund.
Beer is good, but is there anything else to do?
Yes! Although sampling craft beer is the main reason to go to Milwaukee Brewfest, we will also have:
RTDs, THC Drinks, Wine, Cider.
Musical performances.
A variety of food for purchase from local restaurants and vendors.
A variety of non-food vendors sharing their goods and services.